To say I simply designed a website for Pigment would hardly just begin to describe the levels of complexity involved in the multilayered design challenge of creating a total eCommerce solution from the ground up.
More expressive would be to say how I took Pigment’s web sales from $3k to over $300k by utilizing a lifelong accumulation of career expertise ranging from Art Direction, Creative Strategy, Advertising, Brand Marketing, Photo Retouching, Graphic Design, Print Design, Database Development, Project Management, Web Programming, SEO, and then yes, I built their website too.
ABOUT THE CLIENT
Pigment is a small brick and mortar, mom and pop retail shop located in San Diego specializing in modern home décor and unique craft gift items.
JOEL'S ROLES
- Art & Creative Director
- Brand Marketing Strategist
- Graphic Designer
- Print Designer
- Web Designer
- Web Developer
- FileMaker Developer
- Mac Programmer
TOOLS
- Photoshop
- Illustrator
- InDesign
- Dreamweaver
- HTML / CSS
- Javascript / jQuery
- PHP
- AJAX
- XML / XSLT
- CSV
- FileMaker Pro
- AppleScript
- RESTful API
- BigCommerce
- Wordpress
- iContact
- Product Data Feeds
- Google AdWords / Analytics
SERVICES
- Art & Creative Strategy
- Brand Marketing
- Analytics
- Design Services
- Web Programming
- Web Production
- Search Engine Optimization
- Google AdWords
- Email Campaigns
- eCommerce Solutions
CIRCA
- 2010-2013
